"You cannot grow what you do not measure." This is one of those tried-and-true principles. If you do not measure your marketing efforts, how in the world do you know if they are being effective or which ones are being the most effective? Measuring does one other important thing. It has you focusing consistently [...]
Question: Scheduling my work and day has been the most challenging part of running my business. I assumed that once I set a schedule in place, like you teach, I could count on it to be constant. Yet, everything else that's not part of what I set my schedule for, seems to interfere... especially family [...]
A business owner needs to spend time thinking about his or her business. What are the next steps to take? What decisions need to be made? What's the most effective way to do something? This type of deliberate thinking is important for your growth and success. It enables your thought process to be clear. What [...]
Want a peek inside your customers head? Here's what they are thinking: How will my life, my day, my career, my finances, my relationships, my moment be better for me? Learn how to translate all of the details, features, knowledge, facts about your products, services or company into clear, unmistakable benefit statements. And, be [...]
Here’s what can predictably happen with a lot of massage and mind/body businesses. Owners spend time on marketing, build up a good momentum, attract a nice body of clientele, get great results, and thus generate a good income… then… because things are going so well, they stop marketing. The follow-through and follow-up stops. Executing on [...]
Follow this 5-step outline to help you profile and find just the right place to rent before opening your own practice or moving from your existing location. Fill this out as though it were a questionnaire. Be sure that you identify your ideal client/market before starting your search. It won't do you any good to [...]
Do you know the 7 key systems you should have in place and using consistently if you want your business to be thriving, profitable and sustainable? First, Let’s look at the 3 predictors of a failing business. You have "yo-yo" income; it's up one month, down the next, or you can't predict what it will [...]
A powerful way to grow your business is to develop relationships with other professionals who have your clients. Have you ever gone out of your way to get to know other health professionals that are in the position to refer their clients to you? What about Athletic Trainers? Or Acupuncturists? Or Chiropractors? Or Medical Physicians? [...]
How would you behave if you NEVER felt that there was never enough time, money, or love; if there truly was no lack of money, food, water, land, birds, animals, forests, love, etc.? How free would you feel? How readily available and eager would you be to serve? How open and connected and generous of [...]
Do you ever contact your past customers, people who are no longer in your schedule? Why not? Your past customers are an excellent way to increase your current business. For many business owners, contacting their past customers strikes the fear of God into them. The business owner assumes that if their past customers liked them, [...]