Want a peek inside your customers head? Here’s what they are thinking:
How will my life, my day, my career, my finances, my relationships, my moment be better for me?
Learn how to translate all of the details, features, knowledge, facts about your products, services or company into clear, unmistakable benefit statements.
And, be sure they are benefits your customers care about or are interested in. Use language your customers will resonate with or relate to.
Don’t use technical language or industry lingo or anatomically correct Latin words that you know but your customers are not familiar with. These are called matching points.
Some business models require that you communicate technical data and specific features BUT this comes after you have clearly communicated benefits.
Benefits statements are what capture attention and create desire and those matching points between what you offer and what they deeply desire or need.