A powerful way to grow your business is to develop relationships with other professionals who have your clients.
Have you ever gone out of your way to get to know other health professionals that are in the position to refer their clients to you? What about Athletic Trainers? Or Acupuncturists? Or Chiropractors? Or Medical Physicians? Or Dentists? Or Nurses? Or Hair Dressers. Or Bodyworkers?
These professionals are good synergies for your business yet most professionals rarely utilize this method.
I know a yoga instructor who built an alliance with a winery in her area and together they put on a event. Now that’s thinking creatively.
Here are a few ways that you and other businesses or centers of influence can benefit mutually. Not all of these approaches are necessary nor advisable for every alliance relationship. Choose one that works best with that other professional:
- Send each other referrals.
- Each business benefits by one receiving the referral and the other by adding value to the to their own customer relationship.
- A referral fee is paid (only if ethical and legal in your state and profession).
- Your involvement is an attractive magnet for them and their business or company.
- Doing a joint event together that gives you visibility and adds value to your customers
Start by developing a plan of action for approaching the professionals you’d like to have an alliance with. Our training on developing word-of-mouth marketing systems goes into a plethora of details on just how to set this up for your business so that it is effective — that means it works — and begins to give you a steady flow of ideal clients. Click here for more information on Word of Mouth Leads through Business Alliances.
