“You cannot grow what you do not measure.” This is one of those tried-and-true principles.
If you do not measure your marketing efforts, how in the world do you know if they are being effective or which ones are being the most effective?
Measuring does one other important thing. It has you focusing consistently and regularly on your marketing thus generating invisible forces of attraction.
One of the actions you must consistently take to grow your business fast is to measure your marketing results.
- Measure where each lead came from.
- Identify the 2-3 channel that are bringing you the most quality leads.
- Do more of that — concentrate more efforts and resources in that area and increase it even more
I recommend to my clients that they track their marketing results using a simple tracking grid that lists their major marketing actions. If you’d like me to send you this same grid via email, please send me a request via our Contact Us link