Here’s what can predictably happen with a lot of massage and mind/body businesses. Owners spend time on marketing, build up a good momentum, attract a nice body of clientele, get great results, and thus generate a good income… then… because things are going so well, they stop marketing. The follow-through and follow-up stops. Executing on [...]
Follow this 5-step outline to help you profile and find just the right place to rent before opening your own practice or moving from your existing location. Fill this out as though it were a questionnaire. Be sure that you identify your ideal client/market before starting your search. It won't do you any good to [...]
Do you know the 7 key systems you should have in place and using consistently if you want your business to be thriving, profitable and sustainable? First, Let’s look at the 3 predictors of a failing business. You have "yo-yo" income; it's up one month, down the next, or you can't predict what it will [...]
A powerful way to grow your business is to develop relationships with other professionals who have your clients. Have you ever gone out of your way to get to know other health professionals that are in the position to refer their clients to you? What about Athletic Trainers? Or Acupuncturists? Or Chiropractors? Or Medical Physicians? [...]
How would you behave if you NEVER felt that there was never enough time, money, or love; if there truly was no lack of money, food, water, land, birds, animals, forests, love, etc.? How free would you feel? How readily available and eager would you be to serve? How open and connected and generous of [...]
Do you ever contact your past customers, people who are no longer in your schedule? Why not? Your past customers are an excellent way to increase your current business. For many business owners, contacting their past customers strikes the fear of God into them. The business owner assumes that if their past customers liked them, [...]
Let me share with you this scary fact. It normally costs you 6 to 9 times as much money, effort, and time to obtain a new client or recall an old client you let slip through the cracks, than it is to retain a current customer in the first place. This means you could be [...]
Last week I wrote about how measuring and tracking your performance each week can “magically” easily increase your revenue. Well those items are nothing in comparison to the power of the one I am about to share with you. This alone can increase your income by up to 100 times. I'm not making this [...]
In April, Pilates Sports Center International is sponsoring its second annual Pilates Business Boot Camp with Metro Pilates, Metro Health & Wellness. This training is open to affiliates of PSCI and other interested Pilates professionals who want to improve their business bottom line or fill their Teacher Trainer programs. "Not only is it our mission [...]
Most holistic health and fitness professionals I talk to don't like numbers. They love the hands on work they do, but mathematics and numbers have nothing to do with performing techniques or teaching, they assume. But what if numbers has everything to do with increasing the number of people you teach, train or provide services [...]