Writing down your goals is an important KEY to growing your business. If they aren’t written down, our goals get lost and fuzzy in our head. Make sure that your goals are clear. Let's take a look at what an effective business goal statement looks like. They need to be specific and concrete, they need to [...]
Use a weekly calendar schedule for everything -- yes everything -- including breaks, answering emails, returning phone calls, marketing actions and important administrative functions. You may feel this is unnecessary or feel restricted or feel like a failure for not being able to stick to a schedule... But seriously how can you remember to do [...]
How do you differentiate yourself - when so many other practitioners or teachers are literally doing exactly what you do? They're saying the same things. They're chasing the same clients. There are three basic questions that, when answered, help you craft a compelling, head-turning message, thus enable you to differentiate yourself from everyone else who [...]
How do you recreate making the best spice-rub roast chicken or wild cherry pie or gluten free chocolate cake on the planet? (and you're NOT a trained chef nor foodie). You follow a great recipe, right? You find out what the ingredients are -- the highest quality ingredients you can find. Then you follow the [...]
Most professionals unskilled in the art of marketing and selling miss the point all together. They assume that its all about the quality or quantity of techniques/services they provide. While quality IS important, it's not the at the top of the heap as to why customers will buy your services -- or want to continue [...]
Here are some ingredients to include when introducing yourself during a networking event. (the sequence given is irrelevant): Describe exactly your ideal client/customer. Explain the benefits or results the client gets when working with you. Appeal to the financial or emotional needs of the prospect or client. Describe the results that will be provided or [...]
One of the secrets to getting people to remember you and connect with you during any form of networking is the ability to tell your story in a brief, intelligent, yet authentic manner that also gets someone’s attention and sparks their interest. Many newcomers to networking think they need to tell as many people as [...]
Networking is a marketing function that is like finding gold but only if you know how to do it right. Many people feel very uncomfortable with networking so they honor their discomfort and just don’t do it. Networking is NOT a way to have you sell to people; it’s also not primarily for telling [...]
If I could have you change just 1 thing about what you do with your business, it would be the following. This 1 thing would make a HUGE difference for you. It may seem to you at first glance, inconsequential. However, after coaching and training thousands of business owners, I can tell you with all [...]
Direct referrals from medical physicians and other specialty health professionals is a profoundly powerful source for expanding your clientele. This is true if you are a massage therapist or body worker, yoga instructor, naturopathic physician, acupuncturist, Energy worker, Movement educator, in fitness or Pilates or yoga. The problem most run into is how to [...]
