- Describe exactly your ideal client/customer.
- Explain the benefits or results the client gets when working with you.
- Appeal to the financial or emotional needs of the prospect or client.
- Describe the results that will be provided or promises that are made.
- Cause people to say, “Tell me more”. That indicates you have their interest which is exactly your objective.
Think this through and craft it so that your statements are creative and stir interest in your listener. This means you may need to do a lot of re-writes till you get it just right.
Don’t just use a flat, factual style.
Also avoid being “pitchy” as in “sales pitch”.
You are not there to sell them anything or get them to make an appointment or to come to your place of business.
You merely want to catch attention and gain interest – IF what you do and what you say aligns with something that matters to them.
Often people are interested in their health, fitness, beauty, etc. CLUE: Feeling good and looking good does matter to most people.
Once someone you’ve met asks you for more information — as in the “tell-me-more” reaction — you can talk a bit more and in more detail about what you do. But be prepared for this communication as well and craft it ahead of time.