The topic (complaint, conundrum, lack of, frustration around) TIME crops up more often in my conversations with clients than any other single topic. Since TIME is an important resource for most of us, it stands to reason that it is also important to the growth of your business and your own personal growth. Yet the challenge [...]
"Branding" is a topic that tends to be at the top of many of my clients' mental priority list to develop for their business. You may be at this point yourself. You can't go too far as an entrepreneur or free-lancer these days before you encounter all sorts of messages about the need and dire [...]
Interest of your audience- listener-client-potential client is not guaranteed just because you have something valuable to offer them. Interest is in the eye, ear, or mind of the beholder ONLY. To garner or attract interest, 1 of 2 things MUST be present in order to have your offering be relevant to them: 1) They have [...]
Question: In preparing for a presentation I am giving, I will have live testimonies that will speak volumes. Is there anything else I need to consider especially if my intention is to have 4 people buy my 10-week program? Answer: What you are in effect attempting to do is to sell to one-to-many, rather than [...]
Question: As a health coach and trainer, I'm starting to see that in order for me to guide my clients better, I need to have some agreed upon rules, otherwise, I have clients acting like unruly children. Do you address this issue? Answer: Producing consistency in yourself and in your clients is a key aspect [...]
In holistic, natural medicine and massage practices, clients referring are important. However, when I ask the professionals that I work with how many of their new clients are coming from referrals from their existing happy clients, they usually tell me less than half. It’s good that your happy clients are telling other people but you [...]
Here are the main things you need in order to develop a good Marketing Plan: Have a Marketing Goal -- distinguish exactly what your marketing needs to achieve. What is its objective - i.e. how many qualified prospective clients do you need to generate each week? Define Your Marketing Strategy -- what is your overall [...]
Every week I get calls from frustrated massage therapists, naturopaths, acupuncturists, chiropractors, etc. Their marketing isn't helping them generate the steady stream of new clients they want. It's just not bringing in the revenue that they think they should be making. My conversation with Trisha, from Chicago, was typical. I asked Trisha to describe her [...]
Client referrals are the #1 way to build your clientele and fill it full of your ideal clients -- you know, the kind who are happy to pay your full fee and who really value taking care of their body. There is NOTHING faster or more powerful when it comes to marketing your holistic [...]
Do you have a detailed road map for creating your business growth yet? Is it clear, concrete and measurable? Being this specific can be scary for many small business owners in the holistic health and fitness field. Why? In my experience it’s often because at a deeper level, you don’t believe you can actually reach those [...]
