Most professionals unskilled in the art of marketing and selling miss the point all together. They assume that its all about the quality or quantity of techniques/services they provide. While quality IS important, it's not the at the top of the heap as to why customers will buy your services -- or want to continue [...]
Here are some ingredients to include when introducing yourself during a networking event. (the sequence given is irrelevant): Describe exactly your ideal client/customer. Explain the benefits or results the client gets when working with you. Appeal to the financial or emotional needs of the prospect or client. Describe the results that will be provided or [...]
One of the secrets to getting people to remember you and connect with you during any form of networking is the ability to tell your story in a brief, intelligent, yet authentic manner that also gets someone’s attention and sparks their interest. Many newcomers to networking think they need to tell as many people as [...]
Networking is a marketing function that is like finding gold but only if you know how to do it right. Many people feel very uncomfortable with networking so they honor their discomfort and just don’t do it. Networking is NOT a way to have you sell to people; it’s also not primarily for telling [...]
If I could have you change just 1 thing about what you do with your business, it would be the following. This 1 thing would make a HUGE difference for you. It may seem to you at first glance, inconsequential. However, after coaching and training thousands of business owners, I can tell you with all [...]
Direct referrals from medical physicians and other specialty health professionals is a profoundly powerful source for expanding your clientele. This is true if you are a massage therapist or body worker, yoga instructor, naturopathic physician, acupuncturist, Energy worker, Movement educator, in fitness or Pilates or yoga. The problem most run into is how to [...]
"You cannot grow what you do not measure." This is one of those tried-and-true principles. If you do not measure your marketing efforts, how in the world do you know if they are being effective or which ones are being the most effective? Measuring does one other important thing. It has you focusing consistently [...]
Question: Scheduling my work and day has been the most challenging part of running my business. I assumed that once I set a schedule in place, like you teach, I could count on it to be constant. Yet, everything else that's not part of what I set my schedule for, seems to interfere... especially family [...]
A business owner needs to spend time thinking about his or her business. What are the next steps to take? What decisions need to be made? What's the most effective way to do something? This type of deliberate thinking is important for your growth and success. It enables your thought process to be clear. What [...]
Want a peek inside your customers head? Here's what they are thinking: How will my life, my day, my career, my finances, my relationships, my moment be better for me? Learn how to translate all of the details, features, knowledge, facts about your products, services or company into clear, unmistakable benefit statements. And, be [...]
