Question: As a health coach and trainer, I'm starting to see that in order for me to guide my clients better, I need to have some agreed upon rules, otherwise, I have clients acting like unruly children. Do you address this issue? Answer: Producing consistency in yourself and in your clients is a key aspect [...]
In holistic, natural medicine and massage practices, clients referring are important. However, when I ask the professionals that I work with how many of their new clients are coming from referrals from their existing happy clients, they usually tell me less than half. It’s good that your happy clients are telling other people but you [...]
Here are the main things you need in order to develop a good Marketing Plan: Have a Marketing Goal -- distinguish exactly what your marketing needs to achieve. What is its objective - i.e. how many qualified prospective clients do you need to generate each week? Define Your Marketing Strategy -- what is your overall [...]
Every week I get calls from frustrated massage therapists, naturopaths, acupuncturists, chiropractors, etc. Their marketing isn't helping them generate the steady stream of new clients they want. It's just not bringing in the revenue that they think they should be making. My conversation with Trisha, from Chicago, was typical. I asked Trisha to describe her [...]
Client referrals are the #1 way to build your clientele and fill it full of your ideal clients -- you know, the kind who are happy to pay your full fee and who really value taking care of their body. There is NOTHING faster or more powerful when it comes to marketing your holistic [...]
Do you have a detailed road map for creating your business growth yet? Is it clear, concrete and measurable? Being this specific can be scary for many small business owners in the holistic health and fitness field. Why? In my experience it’s often because at a deeper level, you don’t believe you can actually reach those [...]
Writing down your goals is an important KEY to growing your business. If they aren’t written down, our goals get lost and fuzzy in our head. Make sure that your goals are clear. Let's take a look at what an effective business goal statement looks like. They need to be specific and concrete, they need to [...]
Use a weekly calendar schedule for everything -- yes everything -- including breaks, answering emails, returning phone calls, marketing actions and important administrative functions. You may feel this is unnecessary or feel restricted or feel like a failure for not being able to stick to a schedule... But seriously how can you remember to do [...]
How do you differentiate yourself - when so many other practitioners or teachers are literally doing exactly what you do? They're saying the same things. They're chasing the same clients. There are three basic questions that, when answered, help you craft a compelling, head-turning message, thus enable you to differentiate yourself from everyone else who [...]
How do you recreate making the best spice-rub roast chicken or wild cherry pie or gluten free chocolate cake on the planet? (and you're NOT a trained chef nor foodie). You follow a great recipe, right? You find out what the ingredients are -- the highest quality ingredients you can find. Then you follow the [...]
