These 3 Questions Will Help You Stand Out And Differentiate Yourself
How do you differentiate yourself - when so many other practitioners or teachers are literally doing exactly what you do? They're saying the same things. They're chasing the same clients. There are three basic questions [...]
The “Doin’ It My Way” Dance
How do you recreate making the best spice-rub roast chicken or wild cherry pie or gluten free chocolate cake on the planet? (and you're NOT a trained chef nor foodie). You follow a great recipe, [...]
To Your Clients, This Means More To Them Than Your Services
Most professionals unskilled in the art of marketing and selling miss the point all together. They assume that its all about the quality or quantity of techniques/services they provide. While quality IS important, it's not [...]
How To Introduce Yourself In A Way That Catches Attention
Here are some ingredients to include when introducing yourself during a networking event. (the sequence given is irrelevant): Describe exactly your ideal client/customer. Explain the benefits or results the client gets when working with you. [...]
Getting Known In Your Community Part 2
One of the secrets to getting people to remember you and connect with you during any form of networking is the ability to tell your story in a brief, intelligent, yet authentic manner that also [...]
Getting Known In Your Community Part 1
Networking is a marketing function that is like finding gold but only if you know how to do it right. Many people feel very uncomfortable with networking so they honor their discomfort and just [...]